Ran Maidan, Netafim’s CEO for the past two years, explains how he increased company sales and profits on the backdrop of an industrial export freeze, saying: “I’m not a partner to those who cry that it’s impossible to do business in Israel. We have three factories here, and we’re currently building a new production line.”
Two-and-a-half years after being appointed CEO of Netafim, the world’s largest irrigation company, Ran Maidan is allowing himself to smile. In this first exclusive interview, he talks about how he convinced the owners from Permira funds to develop the company rather than make cuts, how he connected clients in Ethiopia with Israeli banks, and what helped him be prepared to head the kibbutz industry’s final outpost.
Netafim is the world leader in drip irrigation systems and agricultural projects. Since 1965 Netafim has been a pioneer in drippers, dripperlines, sprinklers and micro-emitters.
Netafim also manufactures and distributes crop management technologies, including monitoring and control systems, dosing systems, and crop management software.